So you keep hearing about Twitter—on TV, from your kids, and even from colleagues. But what is Twitter, what is a “tweet,” and how exactly do they work? If you find yourself asking these questions, you’re not alone. Many people are just discovering this new social media tool. And small and medium-size business (SMB) owners have the added task of figuring out how to use Twitter to grow their business.

In today’s uncertain economic climate, small and medium-sized business (SMB) owners are looking for ways to minimize their advertising spend while maximizing their exposure to drive business. To successfully meet this goal, some are abandoning traditional high-cost mass media advertising campaigns for integrated, diverse and individually tailored marketing plans that target local consumers.

Business innovations come and go, and the way some companies hype their small and medium-sized business (SMB) solutions, you’d expect to see them featured in a late-night infomercial. True, certain technology innovations can change the way you conduct business but others, not so much. Below are three innovations that you should know about. How you [...]

Technology lets us do some cool and productive things, but from the perspective of a small to medium-sized business (SMB), one of the greatest advantages technology offers is the ability to connect with customers.